AI Insights · Timothy · July 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps in the UK: Q2 2022 Performance
Discover the performance trends of the top 5 Delivered Meal Kits and Specialty Foods apps in the UK during Q2 2022, including weekly downloads and active user metrics.
In Q2 2022, the performance of the top 5 Delivered Meal Kits and Specialty Foods applications in the United Kingdom showcased varied trends in weekly downloads and active users. Below is a detailed look at the performance of each app, based on data from Sensor Tower.
HelloFresh: Meal Kit Delivery saw a noticeable upward trend in weekly downloads, starting from approximately 16K at the end of March and peaking at around 23K in early May. The app maintained a steady download rate, ending the quarter with roughly 22K downloads per week. In terms of active users, the app fluctuated but generally hovered around the 200K mark, with a slight dip to around 163K in late May before recovering to approximately 173K by the end of June.
Gousto experienced moderate weekly download numbers, starting with about 8.8K and ending the quarter at approximately 7.6K. Active user numbers for Gousto remained relatively stable, fluctuating around the 57K to 59K range throughout the quarter.
The Vivino: Buy the Right Wine app showed consistent weekly downloads, maintaining roughly 2.9K downloads per week. Active users for Vivino saw a slight decline from approximately 20K at the end of March to around 17K by the end of June, with a peak of about 21.8K in mid-April.
Green Chef: Healthy Recipes had a steady increase in weekly downloads, starting from around 800 and reaching a peak of approximately 1.5K in mid-May. The app's active user base also grew steadily, starting at around 3K and peaking at over 4K by mid-June.
Lastly, Mindful Chef experienced modest weekly download numbers, starting from around 480 and ending the quarter with about 1.1K downloads per week.
These insights provide a snapshot of the performance trends of the top 5 Delivered Meal Kits and Specialty Foods apps in the UK during Q2 2022. For more detailed insights and data, visit Sensor Tower.